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FREE SHIPPING ON ALL OUR STORE ITEMS!

j-Key Bottle Opener

$33.00

We like to say the j-Key is the most innovative and easy to install bottle opener for your Jeep on the market. It's made to mount on the body of your Jeep in 60 seconds with no drilling! We designed the j-Key from studying Jeeps and and mounting locations. Then gave our opener the ability to function even with popular accessories.

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Trail Spotter Magnetic Koozie

$9.95

If you need an extra hand while wrenching on the Jeep let our Trail Spotter Koozie help you out. Its magnetic on the back side so it can hold your beverage upright when you don't have anywhere flat to put it down. Its a great little stocking stuffer or gift for active individuals.

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TUG ID tabs

$5.99

FREE SHIPPING on TUGS!

The TUG is a time saving, pain in the ass relieving life hack that we developed to help get your ID out of your wallet! There are 4 TUGs per sheet and each order receives two sheets (8 TUGS total). There are three color combinations to select from.

Strong adhesive
Waterproof
Multiple Colors
8 TUGs per order
FREE shipping on all orders

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Initiatjve Disclaimer:
NEVER DRINK AND DRIVE!

Alcohol affects a person’s ability to operate a vehicle. Even one alcoholic drink can put you over the legal limit to drive and puts your safety or the safety of others at risk. Initiatjve does not advocate the abuse of alcoholic beverages or drinking alcohol while driving a vehicle. It is not the intent of Initiatjve to promote misuse of alcohol, alcoholism, hazing, binge drinking or any other form of alcohol abuse.
Initiatjve is NOT responsible for ANY legal ramifications if you choose to drink alcohol while driving a vehicle.

Initiatjve is not affiliated with Jeep®, a wholly owned subsidiary of Fiat Chrysler Automobiles, in any way.