j-Key Bottle Opener
We like to say the j-Key is the most innovative and easy to install bottle opener for your Jeep on the market. It's made to mount on the body of your Jeep in 60 seconds with no drilling! We designed the j-Key from studying Jeeps and and mounting locations. Then gave our opener the ability to function even with popular accessories.
Trail Spotter Magnetic Koozie
If you need an extra hand while wrenching on the Jeep let our Trail Spotter Koozie help you out. Its magnetic on the back side so it can hold your beverage upright when you don't have anywhere flat to put it down. Its a great little stocking stuffer or gift for active individuals.
NEVER DRINK AND DRIVE!
Initiatjve is NOT responsible for ANY legal ramifications if you choose to drink alcohol while driving a vehicle.
Initiatjve is not affiliated with Jeep®, a wholly owned subsidiary of Fiat Chrysler Automobiles, in any way.